Managing Your Online Reputation

Today, everyone is public, because of social media. Credibility is still an important factor in doing any kind of business. With the rise of Yelp, Tripadvisor and social media anyone can look up a business or a person to judge their ability, to be honest, and give good customer service.  I always refer to several free tools we can use to help.

Google Help

Manage Your Online Reputation with Google – This site gives instructions to manage your online reputation. Create a Google profile and learn how to remove unwanted content. When you search for yourself, be sure to look at the images tab under your search name to see what pictures are associated with you. Hover over the picture to see if the source is from you or another entity. If from another entity, then contact that business or person to remove the unwanted content.

Brand Yourself

Brandyourself.com – Will give you a free report. Their tutorials help to create great content for yourself. Optimize your information on social networks such as Facebook, Linkedin, and Twitter. Refresh your professional content and post meaningful and appropriate content.

Remember these tips

1. You can keep things that are private, truly private. This means not posting them. Nothing is truly private so whatever you say may be shared (good or bad); especially on social media.
2. If you feel the need to throw caution out of the window and have a ripping good time then have a “memories only” policy with no pictures or social media posts.
3. Make sure you are “post” ready when attending social events.

In my family, we have a “permission rule.” When we take pictures at family events everyone must agree that its okay post particular pictures on social media. If one person declines, then that person removes themselves from the group picture or the picture is only shared on a private site that stores pictures, such as Shutterfly.